VIRSA MEDIA CENTER undertakes recordings to focus on traditional music and cultural heritage. It has helped edit, compile and produce a set of fifty one cultural documentaries and three thousand hours of audio recordings. A professional state-of-the-art studio is operational and so are the mobile units which are well-equipped to capture/record event in any part of the country.


Lok Virsa is one of the largest publishers of the traditional music and culture. Audio and video cassettes, CDs, VCDs and DVDs produced by Lok Virsa are available in the market. Lok Virsa has edited, complied and produced a set of 36 cultural documentaries and over 500 audio cassette labels of nation’s cultural heritage.


A professional video studio has been established by the center at Islamabad. The equipped mobile units of the center can reach any part of the country to capture an event.


The center offers professional documentaries and video programs to television networks, universities and other institutions on rental as well as on sale basis. It also markets its productions on CDs and DVDs for home consumption.