FORGOT YOUR DETAILS?

About Lok Virsa

Lok Virsa’s mandate has been to PRESERVE, DOCUMENT and PROMOTE Cultural Heritage (both tangible and intangible). The earlier focus had been more on the first two aspects. Currently, the focus will be on the promotion of Folk Heritage of Pakistan in a way that is relevant to people of all ages and backgrounds and to provide more meaning, depth and rootedness in life.


The promotion of Folk Heritage will also create more space ....


Lok Virsa’s mandate has been to preserve, document and promote cultural heritage (both tangible and intangible). The earlier focus had been more on the first two aspects. Currently, the focus will be on the promotion of folk heritage of Pakistan in a way that is relevant to people of all ages and backgrounds and to provide more meaning, depth and rootedness in life.

The promotion of folk heritage will also create more space for expressing diversity within our culture, asserting cultural autonomy and dignity and could contribute towards being a stronger democracy and a stronger nation.

Lok Virsa Goals

  1. Systematic inclusion of youth and their engagement in exposure to progressive, creative and pluralistic traditional culture, through making our folklore relevant to them.

  2. Inculcate a deeper understanding of our identity and pluralistic past, entailing layers of cultures over centuries, amalgamating into a sense of robust present.

  1. Systematic inclusion of youth and their engagement in exposure to progressive, creative and pluralistic traditional culture, through making our folklore relevant to them.

  2. Inculcate a deeper understanding of our identity and pluralistic past, entailing layers of cultures over centuries, amalgamating into a sense of robust present.

  3. Accentuate the diversity of folk cultures __ lifestyles, songs, music, languages, foods, geographical links and perspectives, intertwined in Pakistan’s folklore.

  4. Using internet, social media, as well as mainstream radio and television, as new grounds for Lok Virsa to disseminate its message.

  5. Making Lok Virsa a vibrant hub of expression, discussion, performances and coming together of ethnic communities, folklorists, performing artist, students and scholars, who would develop a high level of ownership of this platform and use it for collaborative programs.

LOK VIRSA DEPARTMENTS //

Museums

The Heritage Museum is the first state museum of ethnology in Pakistan which presents the history and living traditions

read more

Media Centre

Lok Virsa is one of the largest publishers of the traditional music and culture. Audio and video cassettes, CDs, VCDs and DVDs

read more

Research Centre

Lok Virsa has the mandate to document traditional heritage at the regional, district and sub-district level

read more

Publishing House

Lok Virsa is one of the largest publishers of the traditional music and culture. Audio and video cassettes, CDs, VCDs and DVDs

read more

Heritage Library

‘Heritage Library’ is devoted to provide assistance to scholars, students, common citizens on folklore and cultural heritage

read more

Video & Sound Archive

Lok Virsa is one of the largest publishers of the traditional music and culture. Audio and video cassettes, CDs, VCDs and DVDs

read more
TOP