Relaunching of Original Recordings
Prime Minister’s Initiative for the Promotion of Art & Culture of Pakistan
Re-launching of Original Recordings of Folk Singers of Pakistan
Lok Virsa
Objective:
The project presented in this report is aimed at the preservation and promotion of Pakistan’s rich musical heritage, specifically focusing on folk music. This initiative seeks to foster a deeper appreciation for Pakistani folk music across a broader audience by employing modern technologies such as app development and YouTube channels. Through the re-mastering process, the project efforts to enhance the audio quality of traditional recordings while presenting them in formats that resonate with contemporary listeners.
Project Deliverables:
1. Phase 1:
- Conversion/Capture from Analog Tapes to Digital Format.
- Digital Mastering to WAV Format.
- Meta Data Development per Song.
- Album Artwork for Digital Platforms, Website, YouTube Thumbnail.
- Platform Deployment.
2. Phase 2:
- Website UI and UX.
- Website Design.
- Content Writing.
- Web Content Management System (CMS).
- Search Engine Optimization (SEO).
- Blog Writing.
- Domain and Hosting.
- App Development (Android & iOS).
3. Phase 3:
- Post Design Per Album / GIF
- Reel Creation.
- Active User Engagement.
- Post Boost on Instagram and Facebook per Post (Reach 500k Users).
- YouTube Channel Design.
- YouTube Content Management.
- YouTube Channel Promo.
- YouTube Subscriptions.
- Social Media Management.
Below are the reference screenshots and links to view the completed deliverable items.
Web Portal
Mobile Application
YouTube Channel
